• Microsoft and Metaverse firm Touchcast have collaborated to create the Fiat model.
• Microsoft Chief Strategy Officer Henry Bzeih claimed that the world is heading towards a more profound virtual arena.
• Microsoft is working on mobility cross-functionality to help customers shop more conveniently.
American multinational technological corporation Microsoft (MSFT) has high hopes for the metaverse in the future. In a talk recently, Microsoft Chief Strategy Officer Henry Bzeih claimed that the world is gradually moving towards a more profound virtual arena, with a hybrid prototype being the next big step in customer and corporate relations. This revelation comes after Microsoft’s collaboration with Metaverse firm Touchcast, which resulted in the production of the Fiat model.
Bzeih has had a long career in the automotive and technology-related space, and has claimed that the discussion on the customer experience and feedback must include the utility of the metaverse. He went on to explain how Microsoft is currently working on mobility cross-functionality, which is designed to help customers shop more conveniently. For example, customers no longer have to go to a local dealer to buy a car; instead, they can simply change the car’s appearance through the platform and purchase it without taking any extra effort.
Bzeih also believes that this type of technology will improve customer-business relationships, as it will allow customers to interact with businesses remotely and in a virtual space. This type of technology is also expected to revolutionize the way businesses operate, as they will be able to increase their customer base and provide more efficient customer service.
Microsoft is also planning to use the metaverse to create virtual events and conferences, which will allow businesses to collaborate and network with people around the world. Additionally, Microsoft is also working on other projects, such as the Holoportation project, which will enable virtual reality conferencing.
Microsoft is betting big on the metaverse, and it is expected that the technology will be integrated into the various aspects of people’s lives in the near future. It is believed that this type of technology will bring about a new era of customer-business relationships and improve the way businesses operate.